AUDIENCE PERCEPTION OF WOMEN DEVELOPMENT PROGRAMMES, ON PLATEAU RADIO TELEVISION (PRTV) JOS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The study conducted in Plateau State set out to find out the perception of the residents in the selected study areas of Jos North, Jos South and Bassa Local Government Areas o n the role of the programmes, Women in Action and Muryar Mata in creating demand for development and providing relevant information to promote the development of women as designed by the Plateau Radio and Television Corporation (PRTVC). The programmes are being transmitted for more than a decade to address women developmental issues. The study seeks to find out the level of awareness of the programmes, examine opinions of the respondents on the relevance of the programme in meeting the information needs of women to facilitate and promote their self development and find out the strengths and weaknesses of these programmes. The study adopts the Selective Perception Model and Diffusion of Innovation theory and uses survey research method and multi stage as its sampling technique. A total of 492 copies of the questionnaire were administered in the study areas in Plateau State. Findings from the study reveal that 95.5 per cent of the male respondents are aware of the programme Women in Action, while 100 per cent of the female respondents are aware of the programme Muryar Mata. Generally, findings reveal that factors which affect level of awareness of these programmes are the broadcast language, access to its channel of transmission, issues discussed, its clarity, time schedule and duration of the programmes. The programmes were rated by respondents as relevant in meeting the information needs for women to promote their development through the aforementioned factors. Findings show that the weaknesses of the programmes are audience low appeal in viewership, lack of confidence on the relevance of its guests’ expertise in handling questions, the strengths of the programmes are its content, broadcast language, clarity, access to channels of its transmission and its time s chedules. The Study recommends re-invention of these programmes through constant improvement to increase its capacity to satisfy the needs of different segment of its audience, this entails providing more quality information on health, education and economic empowerment for women development, more duration and frequency for the programmes, use of indigenous languages and more interaction with the audience by including a phone in segment.
Related Project Materials
HUMAN RESOURCE MANAGEMENT COMPETENCIES REQUIRED BY ADMINISTRATORS FOR EFFECTIVE MANAGEMENT OF TERTIARY INSTITUTIONS IN SOUTH-SOUTH NIGERIA
Background to the Study
It is the desire of every society to achieve a sustainable level of socio-economic development through quality...
AN EXAMINATION OF CAREER COUNSELING NEEDS IN VOCATIONAL EDUCATION
ABSTRACT: Addressing Career Counseling Needs in Vocational Education examines the critical role of career counseling in guiding vocational students...
ASSESSMENT OF INNOVATIONS IN ASSESSING CAREER PROGRESSION IN VOCATIONAL FIELDS
ABSTRACT: This study explores innovations in assessing career progression in vocational fields, aiming to identify effective methods and metri...
ATTITUDE AND KNOWLEDGE OF NURSING MOTHERS TOWARDS IMMUNIZATION
STATEMENT OF RESEARCH PROBLEM
The impact of immunization on the reduction of childhood morbidity and mortality and the w...
IMPACT OF PRODUCT QUALITY ON CUSTOMER RETENTION IN MANUFACTURING COMPANIES IN NIGERIA
Background Of The Study
In this present era, the production of high-quality products, as proponed by Ap...
EXAMINATION GRADE PURSUIT AS A DETERMINANT OF STUDENTS READING ATTITUDE IN THE TERTIARY INSTITUTIONS
Abstract
Reading is undeniably a very important part of the educational structure of Nigeria. Unfortunately, trends hav...
CONTRIBUTION OF PUBLIC INFRASTRUCTURE IN COMMUNITY DEVELOPMENT
ABSTRACT
This study was carried out to examine contribution of public infrastructure in community devel...
IMPACT OF RATIO ANALYSIS AS A TOOLS FOR INVESTMENT DECISION
BACKGROUND INFORMATION
The Term “Ratio Analysis” could be described as the analysis of financial statement i...
COMPARATIVE DETERMINATION OF PROTEIN CONTENTS OF BREADFRUIT, BROWN BEANS AND SOYBEANS
-
-
Background of the Study
-
Proteins are essential nutrients f...
STRATEGIES FOR IMPROVING LOW ACADEMIC PERFORMANCES IN ENGLISH LANGUAGE IN SECONDARY SCHOOL
Abstract
This study is on strategies for improving low academic performances in English language in secondary scho...
